Sending Mail Via Nodemailer Using Your Gmail With OAuth2

Sending email out from your application is pretty much a requirement. Because you want consistency in such an important aspect of your functionality, you will want to choose a reliable mail service, so I chose to use Gmail as SMTP. It turns out, the simple way is to turn on a feature called “less secure […]

DesignInk Boulder-Based Integrated Digital Strategy Agency

Are you a marketing director who values marketing and needs a team? DesignInk is a Boulder based full-service, integrated digital strategy agency accelerating your business growth with innovative, cutting edge solutions. The diverse DesignInk Team customizes digital strategies integrating Web Design, SEO, Email Marketing, Advertising and Social Media management to drive high value customers to […]

Build Your Online Visibility Strategy

Nine Dimensions of a Comprehensive Online Visibility Strategy With billions of websites and a global marketplace that expands every day have you wondered what strategies your company should employ to build your online visibility? Your company has invested in your website – your global marketplace is open for business. Now you need to drive traffic […]

Do it with Style: User Experience Design

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs   We’ve been talking about analytics and data a lot lately. Let’s give it a rest. As much as we love to see our customer’s web optimization in the facts and figures, our first true love […]

Google Analytics and User Experience, Explained

Now that you have a better sense of what Google Analytics is all about, let’s zero in on how you can harness the power of Google Analytics (GA) to improve User Experience (UX). In a recent post, we introduced GA as an important marketing tool for your business. Now all of a sudden we’re talking […]